I turn revenue chaos into clear, scalable systems—so teams can move faster, make better decisions, and actually hit their numbers.The ProblemMost revenue teams don’t struggle because of effort. They struggle because their systems don’t agree with each other.Data lives in too many places. Processes break under scale. Teams work hard but lack visibility. Decisions get made on partial information, and momentum slows.Chaos creeps in quietly—and compounds.My ApproachI treat revenue operations like an operating system, not a collection of tools.That means:
Clean, reliable data as the foundation
Processes designed around how teams actually work
Automation that removes friction, not control
Reporting that answers real questions, not vanity metrics
I don’t just advise. I build, own, and improve systems until they work—and keep working as the business grows.What I BuildRevenue Systems & Infrastructure
CRM architecture, lifecycle tooling, integrations, and automation that scale with the business instead of fighting it.Sales & Marketing Operations
Pipeline design, workflow optimization, forecasting, territory logic, and operational support that help teams execute—not just stay busy.Data & Decision Support
Dashboards, reporting, and performance metrics that turn noise into signal and give leaders clarity they can act on.ExperienceI’ve spent the last decade building and running revenue operations across SaaS, media, and education—owning CRMs from blank slate to scale and partnering closely with sales, marketing, product, finance, and operations.If it touches the revenue engine, I’ve probably broken it, fixed it, automated it, and documented it.About MeI’m based in Austin, Texas and a proud University of North Texas alum.When I’m not building systems, I’m usually reading history, podcasting, or reminding myself that even in fast-moving industries, some lessons are timeless. I’ll also happily defend the Oxford comma.The common thread in everything I do—work or otherwise—is understanding how complex systems behave over time, and making them better.Let’s ConnectIf you’re trying to bring order to a messy revenue operation—or just want to compare notes—I’m always up for a conversation.Let’s connect and see what’s possible.
©jameskmonroe